You Smell That?

This morning listeners of the Howard Stern show were encouraged to take a whiff by the creator of a new dietary supplement that makes poop have no odor. That's right, it makes poop non-stinky. Here's an excerpt from the segment that almost made me have a wreck:
Howard: "They should make a product that makes your poop stink even worse.'Somebody Died.'"
Artie: "That product already exists, its called White Castle."

Oh, and Whiff also makes your poop "…a distinct and rich green color."

I get the exact same effect from Froot Loops.